![]() We also offer a custom implementation of Handlebars, which is open source and offers greater flexibility. ![]() You may already be familiar with the Mailchimp merge language from creating and editing Mailchimp templates. There are two main ways to add dynamic content via merge tags: Handlebars or the Mailchimp merge language. You can add them to stored templates in your account or to content that you provide at the time of sending in your API request or SMTP message. ![]() ![]() Merge tags let you personalize templated messages with recipients’ names, addresses, order information, or other customized content. ![]()
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